Your ideas, scored

Every idea gets a quality score out of 100 from its market, demand, unit economics, true cost and ease of getting to market. Build the strong ones, fix the middle, stop the rest.

The two ideas listed start as worked examples. Edit them, or add your own and score it from scratch.

Quality score

Eight weighted factors. Five fill in automatically from your numbers; three are your judgement, scored 1 (weak) to 5 (strong).

0out of 100

Score breakdown

Market size

Potential buyers Annual spend per buyer ($) Share your channels and markets reach (%) Realistic share you capture in 3 years (%) Annual revenue the business needs ($)

Ease to market

1 = hard, 5 = easy.

Cost to market

Everything it takes to reach the first pilot result.

Money available ($)

Product costing

Each product is a recipe of components. Batch size, yield loss, labor and overhead turn component prices into a true cost per finished unit.

Product Product name

Recipe

Batch

Units per batch Yield (%) Labor per batch ($) Overhead per batch ($)

Cost per unit

Components

Prices here feed every recipe in this idea. A price change is logged on Cost watch and checked against your alert rules.

Cost watch

Every input price change is logged and checked. When a rise squeezes margin, breaks a price ceiling or moves the market price, you get an alert with the price needed to recover.

Alert rules

Alert when a component rises more than (%) Margin floor for every channel (%) Alert when the market price shifts more than (%)

Test a supplier increase

Alerts

Price history

Market curves

Demand comes from two price tests. Supply starts at your unit cost and rises as volume grows. Where they cross is the price and volume the market settles at; a cost increase shifts supply up and moves that point.

DemandSupply todaySupply after cost change

Product

Test price A ($) Monthly units at A Test price B ($) Monthly units at B

Supply slope ($ per extra unit) Cost change to test ($ per unit) Demand shift from marketing (%)0%

Channels and true cost

Each sales channel is its own line of business. Then price any decision on its true cost: cash, the hours and options it uses up, and the trust it spends.

Channel economics

True-cost decision

Decision

Cash cost ($) Hours Value of an hour ($) Next-best option return ($) Expected return ($) Trust it spends (0–10)

Result

Social cost is half of the cash and hours at stake, scaled by the trust score.

Funding

See what a raise does to ownership before you pitch it. In the full release this cap table syncs from Carta.

Cap table today

Model a round

Amount raised ($) Pre-money valuation ($)

Ownership after the round

Connections

Bring real numbers in from the tools you already use. Excel works now. QuickBooks and Carta load sample data here and connect live in the full release.

Excel

Upload a supplier price list (.xlsx or .csv) with columns Name, Category, Unit, Cost and Supplier. It goes into the idea you're working on: matching components update and run the alert checks, and new ones are added.

QuickBooks

Pulls vendor bills so component costs match what you actually paid.

Live sync in full release

Carta

Reads your cap table for funding and dilution modeling.

Live sync in full release

Plan

$49.99 per month

Quality score for every idea
Market sizing, ease to market and cost to market
Product and recipe costing
Cost watch with alerts
Supply, demand and equilibrium curves
Channel economics and true-cost decisions
Funding and dilution modeling
Excel import and export

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